COMMUNICATE - SMS AND EMAIL POLICY

Last Updated: June 2026

This policy applies to all SMS, MMS and email communication services supplied by E Connection Pty Ltd (ABN 94 091 267 364) through its websites, applications, APIs and messaging platforms.

By using E Connection's communication services, you agree to comply with this policy and all applicable Australian laws and industry standards.

1. General Terms

E Connection Pty Ltd, including its employees, contractors and service providers, will use reasonable efforts to deliver messages submitted through its services. However, message delivery cannot be guaranteed due to factors outside our control, including telecommunications network failures, carrier filtering, handset limitations, regulatory requirements and third-party service interruptions.

E Connection shall not be liable for any loss, damage, delay, interruption or non-delivery of messages arising from the use of its services, except where liability cannot be excluded under Australian law.

Account holders are responsible for all activity undertaken through their account, including activity by authorised users and any person who has access to the account credentials.

Users must not use E Connection services to:

  • Send unlawful, misleading, fraudulent or deceptive communications.
  • Transmit material that infringes privacy, copyright, trademarks or other intellectual property rights.
  • Harass, threaten, abuse, stalk or otherwise harm any person.
  • Distribute spam, phishing messages, scams or malicious content.
  • Breach any applicable Commonwealth, State or Territory legislation.

2. Compliance with Australian Law

Customers using E Connection messaging services must comply with all applicable laws and industry codes, including:

Spam Act 2003 (Cth)
https://www.legislation.gov.au/C2004A01214

ACMA Spam Guidance for Businesses
https://www.acma.gov.au/spam

ACMA SMS Sender ID Register
https://www.acma.gov.au/sms-sender-id-register

3. Mandatory SMS Sender ID Requirements (Effective 1 July 2026)

The Australian Communications and Media Authority (ACMA) has introduced the SMS Sender ID Register as part of Australia's anti-scam framework.

From 1 July 2026, businesses and organisations sending SMS messages using an alphanumeric Sender ID (for example, "EConnection", "MyBusiness" or "YourBrand") must ensure that the Sender ID is properly registered through their telecommunications messaging provider.

What is a Sender ID?

A Sender ID is the business or organisation name displayed as the sender of an SMS instead of a phone number.

Examples:

  • EConnection
  • MyClinic
  • ABCBank

If your Sender ID is not registered

From 1 July 2026, Australian carriers may replace unregistered Sender IDs with:

"Unverified"

This may reduce customer trust and could impact message engagement and delivery outcomes.

Customer Responsibilities

Customers using E Connection services agree to:

  • Register any branded Sender IDs used for SMS messaging where required by law.
  • Provide accurate business and contact information when requested.
  • Maintain evidence of their entitlement to use a Sender ID, including business name, trademark or domain ownership where applicable.
  • Cooperate with verification requests from E Connection, carriers or regulators.
  • Ensure that all Sender IDs comply with ACMA requirements.

Customers who fail to meet these requirements may have their Sender IDs suspended, replaced with "Unverified", restricted or removed from service.

More Information

ACMA SMS Sender ID Register:
https://www.acma.gov.au/sms-sender-id-register

Business.gov.au guidance:
https://business.gov.au/news/new-rules-for-businesses-sending-text-messages

4. Commercial Electronic Messaging Requirements

When sending commercial SMS or email messages, customers must comply with the following requirements:

Requirement Description
Consent Only send commercial electronic messages where the recipient has provided express or inferred consent.
Identification Clearly identify the business, organisation or individual responsible for the message.
Unsubscribe Facility Include a functional unsubscribe or opt-out mechanism where required by law.
Record Keeping Maintain evidence of consent and unsubscribe requests.
Honest Content Do not use misleading subject lines, sender information or message content.

5. Unsubscribe Requirements

Customers must:

  • Process unsubscribe requests promptly.
  • Cease sending commercial messages to recipients who have opted out.
  • Not charge recipients for opting out (other than standard carrier charges where applicable).
  • Maintain suppression lists where required.

6. Enforcement and Suspension

E Connection reserves the right to suspend, restrict or terminate any account that:

  • Breaches this policy;
  • Breaches the Spam Act 2003;
  • Breaches ACMA requirements;
  • Uses unapproved or fraudulent Sender IDs;
  • Generates complaints, abuse reports or regulatory investigations;
  • Risks the integrity of E Connection's network, carrier relationships or regulatory obligations.

7. Contact

For compliance, Sender ID registration assistance or messaging policy enquiries:

E Connection Pty Ltd
Website: https://www.e-connection.com.au
Email: support@e-connection.com.au



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